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Kotex Rolls Into Turkey

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By: Karen McIntyre

Editor, Nonwovens Industry

Hogla-Kimberly Ltd., an associated company, has begun rolling out Kotex feminine hygiene products in Turkey as part of its strategy of exanding activity in the country. While further brand launches have not yet been announced in Turkey, the company has reported that it expects turnover of its Turkish subsidiary to increased from $40 million today to $150 million in five years. Hogla-Kimberly is jointly owned by Kimberly-Clark and Israeli Paper Mills.

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